Meet an Unreasonable Venture

Riversimple Movement

Manufacturing hydrogen-powered fuel cell electric vehicles in order to provide a zero-emission personal transport solution.

Hugo Spowers

Founder & CEO at Riversimple Movement

More about Hugo »

Fiona Spowers

Director at Riversimple Movement

More about Fiona »

Connect

riversimple.com

Employees 6–20

Headquarters United Kingdom

Riversimple is a sustainable car company working to eliminate, systematically, the environmental impact of personal transport. Riversimple's first vehicle, the Rasa, is an electric car powered by hydrogen. With the world moving to replace petrol and diesel cars within 10-20 years, hydrogen fuel cell cars have an important role to play alongside battery electric vehicles.

The Rasa has a decent range, is quick to refuel, emits nothing but pure water vapour and is designed to maximise efficiency while minimising the particulates from tyres and brakes. Rather than selling vehicles, Riversimple will be offering them as part of an all-inclusive, cost-transparent subscription service. It is a business model that makes efficiency profitable without asking the customer to pay a premium for it. Market trials are about to get underway.

Energy & Environment

Notable Achievements

Technology derisked – 5 generations of research vehicles and prototypes; 3 years of Beta testing
7,000+ people and hundreds of businesses signed up as potential customers
4 UK regions competing to host the first manufacturing plant

Currently Operating in One Region

Elevator Pitch 4 Minute TED-style Talk Pitch Video Unreasonable Impact

Subscribe for More Videos »

Press Mentions

May 27, 2023

The future role for the car in society? An expert debate explores the issues...

Experts debate the future role of cars in society, discussing issues such as sustainability, urban planning, and the impact of technology. The debate explores potential solutions for a more...

Read on TransportXtra »

February 21, 2023

Hydrogen-powered cars and high-tech animal feed: two sustainable ventures on finding funding and creating jobs

Entrepreneurs with big ideas for taking on some of the world’s biggest social and environmental challenges need finance and support to bring their innovations to market. Here’s how one bank is...

Read on the Guardian »

February 21, 2023

Hydrogen-powered cars and high-tech animal feed: two sustainable ventures on finding funding and creating jobs

Entrepreneurs with big ideas for taking on some of the world’s biggest social and environmental challenges need finance and support to bring their innovations to market. Here’s how one bank is...

Read on The Guardian »

July 20, 2022

Hydrogen car firm looking to create factory and 800 jobs in Aberdeen

One of the world’s most innovative new cars could be built in the North East of Scotland if the region secures green freeport status, creating over 800 jobs.

Read on AGCC »

November 4, 2021

Sustainable Finance in Action

With firms shifting to green business models, we look at industry examples of how sustainable finance can pay the way to decarbonisation.

Read on CBI »

July 6, 2021

The Prince of Wales and The Duchess of Cornwall on Twitter

The Prince tests out @riversimple’s Rasa car, which is lightweight and super efficient.The Rasa is powered by a hydrogen fuel cell and is the first of a range of vehicles that Riversimple plans to...

Read on Twitter »