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Roots Studio

Digitizing endangered designs and creating royalties for isolated artists around the world.

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Rebecca Hui

CEO at Roots Studio

More about Rebecca »
Employees 6–20
Headquarters New York, New York, United States
Roots Studio is reimagining cultural sustainability onto new digital formats through IP licensing. They lead the largest digital archive of endangered and indigenous art traceable back to every artist and community, creating licensable versions of pastoral nomadic embroidery to indigenous geothermal housing, across their portfolio of 26 indigenous communities globally. Collections and partnerships include Patagonia, Chanel, Cartier, REI, amongst others, with over 4,200,000 products in distribution over multiple seasons, increasing their artists' annual income by 23%. In 2023, they are launching a label in partnership with the most influential subcultural luxury brands: Philip Lim, NOAH, and ALD. Roots Studio was featured by the Business of Fashion as "The Antidote to Cultural Appropriation", and has been featured in Vogue Business, WWD, TechCrunch, Harper’s Bazaar, MIT Technology Review, PBS, amongst others.

Notable Achievements

  • Partners include Patagonia, Chanel, Cartier, Outdoor Research, PrAna, H&M, amongst other under NDA (Fortune 100 retail partners)
  • In Forbes 30u30, BoF, TechCrunch, Vogue Business, The Cut, WWD, Marie Claire, National Geographic, i-D, PBS
  • Advisors include culturally influential institutions and IP Experts (Director of British Vogue, Dazed Magazine, Partners at Covington, etc)

Currently Operating in 50 Regions

Press Mentions

May 2, 2019

Meet the entrepreneur connecting indigenous artists with the global art market

Read on PBS NewsHour »

April 8, 2022

Bridging communities to reimagine cultural preservation

Read on MIT News | Massachusetts Institute of Technology »

September 30, 2021

Fashion carves out space for Indigenous artists

Read on Vogue Business »

June 2, 2021

The Cartier Women’s Initiative Awards $100,000 To 8 Women Entrepreneurs

Read on Forbes »

June 22, 2020

Core77 / Rebecca Hui Shares Her Advice for Successfully Scaling a Social Enterprise

Read more »

February 18, 2020

The Global Good Fund's 2020 Fellows

Read on The Global Good Fund »

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