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Roots Studio

Digitizing endangered designs and creating royalties for isolated artists around the world.

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Rebecca Hui

CEO at Roots Studio

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Employees 6–20
Headquarters New York, New York, United States
Roots Studio is reimagining cultural sustainability onto new digital formats through IP licensing. They lead the largest digital archive of endangered and indigenous art traceable back to every artist and community, creating licensable versions of pastoral nomadic embroidery to indigenous geothermal housing, across their portfolio of 26 indigenous communities globally. Collections and partnerships include Patagonia, Chanel, Cartier, REI, amongst others, with over 4,200,000 products in distribution over multiple seasons, increasing their artists' annual income by 23%. In 2023, they are launching a label in partnership with the most influential subcultural luxury brands: Philip Lim, NOAH, and ALD. Roots Studio was featured by the Business of Fashion as "The Antidote to Cultural Appropriation", and has been featured in Vogue Business, WWD, TechCrunch, Harper’s Bazaar, MIT Technology Review, PBS, amongst others.

Notable Achievements

  • Partners include Patagonia, Chanel, Cartier, Outdoor Research, PrAna, H&M, amongst other under NDA (Fortune 100 retail partners)
  • In Forbes 30u30, BoF, TechCrunch, Vogue Business, The Cut, WWD, Marie Claire, National Geographic, i-D, PBS
  • Advisors include culturally influential institutions and IP Experts (Director of British Vogue, Dazed Magazine, Partners at Covington, etc)

Currently Operating in 50 Regions

Press Mentions

November 13, 2018

30 Under 30 2019: Social Entrepreneurs

Read on Forbes »

May 6, 2024

Indigo Arts Gallery Art From Asia Gond Indian Folk Painting

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December 13, 2023

ALL ARTS Dispatch | Roots Studio co-creates streetwear with Indigenous artists | Season 2023 | Episode 29

Read on PBS.org »

October 26, 2023

NOAH Taps Roots Studio To Serve Up Bok Joy Collection

Read on Hypebeast »

April 8, 2022

Bridging communities to reimagine cultural preservation

Read on MIT News | Massachusetts Institute of Technology »

September 30, 2021

Fashion carves out space for Indigenous artists

Read on Vogue Business »

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