Digitizing endangered designs and creating royalties for isolated artists around the world.
Notable Achievements
- Partners include Patagonia, Chanel, Cartier, Outdoor Research, PrAna, H&M, amongst other under NDA (Fortune 100 retail partners)
- In Forbes 30u30, BoF, TechCrunch, Vogue Business, The Cut, WWD, Marie Claire, National Geographic, i-D, PBS
- Advisors include culturally influential institutions and IP Experts (Director of British Vogue, Dazed Magazine, Partners at Covington, etc)
Currently Operating in 50 Regions
Press Mentions

May 2, 2019
Meet the entrepreneur connecting indigenous artists with the global art market
The benefits of life in larger cities can also come with the loss of a rich rural or indigenous craft culture. But this social enterprise company aims to bridge the gap between native artists and...
Read on PBS NewsHour »
April 8, 2022
Bridging communities to reimagine cultural preservation
The startup Roots Studio, founded by MIT alumna Rebecca Hui, has created a platform that helps indigenous communities license their art to major fashion brands around the world.
Read on MIT News | Massachusetts Institute of Technology »
September 30, 2021
Fashion carves out space for Indigenous artists
Companies and organisations including Roots Studio and Nest are working to build a bridge between Indigenous artists and fashion brands in a way that’s mutually beneficial, and not exploitative.
Read on Vogue Business »
June 2, 2021
The Cartier Women’s Initiative Awards $100,000 To 8 Women Entrepreneurs
The French luxury brand presented a total of $1,280,000 to the eight winners and 16 finalists to help fund their new business ventures
Read on Forbes »
June 22, 2020
Core77 / Rebecca Hui Shares Her Advice for Successfully Scaling a Social Enterprise
After straddling between the worlds of indigenous artists, startups, and investors across the world, I shared my reflections in an in-depth interview with Core77.
Read more »
February 18, 2020
The Global Good Fund's 2020 Fellows
The Global Good Fund's newest group of innovators are creating ripple effects of social impact across the world
Read on The Global Good Fund »More Ventures in New Frontiers
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