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Roots Studio

Digitizing endangered designs and creating royalties for isolated artists around the world.

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Rebecca Hui

CEO at Roots Studio

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Employees 6–20
Headquarters New York, New York, United States
Roots Studio digitizes endangered art from isolated regions and licenses it as surface patterns into the $32 billion fashion, interior decor, and stationery markets. Unlike hundreds of artisan products plagued by difficult supply chains, Roots Studio enables artists to move upward from "craft laborers" to visual designers through sustained royalties. Through a digitization and royalty model, indigenous artists are able to access multi-billion dollar brands and average a value of art sold 20 times more than standard market models. Roots Studio, has digitized hundreds of unseen art from more than 3,000 artists in India, Syria, China, and Indonesia. Its team and advisors are leaders of tribes, designers, National Geographic Explorers, former business developers for Ralph Lauren, Bloomingdale's and Macy's. Funders include the Co-Founder of Tesla, Echoing Green, MIT, and Stanford.

Notable Achievements

  • Partners include Chanel, Cartier, Outdoor Research, PrAna, H&M, amongst other under NDA (Fortune 100 retail partners)
  • In Forbes 30u30, BoF, TechCrunch, Vogue Business, The Cut, WWD, Marie Claire, National Geographic, i-D, PBS
  • Advisors include culturally influential institutions and IP Experts (Director of British Vogue, Dazed Magazine, Partners at Covington, etc)

Currently Operating in Six Regions

Press Mentions

May 2, 2019

Meet the entrepreneur connecting indigenous artists with the global art market

April 8, 2022

Bridging communities to reimagine cultural preservation

September 30, 2021

Fashion carves out space for Indigenous artists

June 2, 2021

The Cartier Women’s Initiative Awards $100,000 To 8 Women Entrepreneurs

June 22, 2020

Core77 / Rebecca Hui Shares Her Advice for Successfully Scaling a Social Enterprise

February 18, 2020

The Global Good Fund's 2020 Fellows

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