Roots Studio is reimagining cultural sustainability onto new digital formats through IP licensing. They lead the largest digital archive of endangered and indigenous art traceable back to every artist and community, creating licensable versions of pastoral nomadic embroidery to indigenous geothermal housing, across their portfolio of 26 indigenous communities globally. Collections and partnerships include Patagonia, Chanel, Cartier, REI, amongst others, with over 4,200,000 products in distribution over multiple seasons, increasing their artists' annual income by 23%. In 2023, they are launching a label in partnership with the most influential subcultural luxury brands: Philip Lim, NOAH, and ALD. Roots Studio was featured by the Business of Fashion as "The Antidote to Cultural Appropriation", and has been featured in Vogue Business, WWD, TechCrunch, Harper’s Bazaar, MIT Technology Review, PBS, amongst others.