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Roots Studio

Digitizing endangered designs and creating royalties for isolated artists around the world.

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Rebecca Hui

CEO at Roots Studio

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Employees 6–20
Headquarters New York, New York, United States
Roots Studio works to re-invent heritage preservation by digitizing their cultural heritage into intellectual property for licensing into the $32B fashion and retail markets through an ethos of respect, reciprocity, and remuneration. We run the largest digital library of endangered cultural art forms traceable back to every artist and community globally. Collections and partnerships include Chanel Foundation, Cartier Women's Initiative, REI, prAna, Outdoor Research, H&M, amongst others. Roots Studio was featured as a keynote at The Business of Fashion VOICES 2021 as the "Antidote to Cultural Appropriation," and have also been featured in Vogue Business, PBS, The Cut, WWD, TechCrunch, WGSN, MIT Technology Review, Marie Claire, Stanford Social Innovation Review, amongst others. Through these partnerships, they have increased all their artists' annual income by 15% - 3000%.

Notable Achievements

  • Partners include Chanel, Cartier, Outdoor Research, PrAna, H&M, amongst other under NDA (Fortune 100 retail partners)
  • In Forbes 30u30, BoF, TechCrunch, Vogue Business, The Cut, WWD, Marie Claire, National Geographic, i-D, PBS
  • Advisors include culturally influential institutions and IP Experts (Director of British Vogue, Dazed Magazine, Partners at Covington, etc)

Currently Operating in 54 Regions

Press Mentions

May 2, 2019

Meet the entrepreneur connecting indigenous artists with the global art market

Read on PBS NewsHour »

April 8, 2022

Bridging communities to reimagine cultural preservation

Read on MIT News | Massachusetts Institute of Technology »

September 30, 2021

Fashion carves out space for Indigenous artists

Read on Vogue Business »

June 2, 2021

The Cartier Women’s Initiative Awards $100,000 To 8 Women Entrepreneurs

Read on Forbes »

June 22, 2020

Core77 / Rebecca Hui Shares Her Advice for Successfully Scaling a Social Enterprise

Read more »

February 18, 2020

The Global Good Fund's 2020 Fellows

Read on The Global Good Fund »

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