Digitizing endangered designs and creating royalties for isolated artists around the world.
Notable Achievements
- Partners include Patagonia, Chanel, Cartier, Outdoor Research, PrAna, H&M, amongst other under NDA (Fortune 100 retail partners)
- In Forbes 30u30, BoF, TechCrunch, Vogue Business, The Cut, WWD, Marie Claire, National Geographic, i-D, PBS
- Advisors include culturally influential institutions and IP Experts (Director of British Vogue, Dazed Magazine, Partners at Covington, etc)
Currently Operating in 50 Regions
Press Mentions
May 6, 2024
Indigo Arts Gallery Art From Asia Gond Indian Folk Painting
The Indigo Arts Gallery showcases Gond Indian folk paintings, known for their intricate designs and vibrant colors. These traditional artworks depict nature, animals, and tribal life, reflecting...
Read more »December 13, 2023
ALL ARTS Dispatch | Roots Studio co-creates streetwear with Indigenous artists | Season 2023 | Episode 29
Roots Studio collaborates with indigenous artists from around the world to create streetwear featuring their traditional artwork. The company aims to empower these artists economically and preserve...
Read on PBS.org »October 26, 2023
NOAH Taps Roots Studio To Serve Up Bok Joy Collection
Noah, Roots Studio, and indigenous artists collaborate on the Bok Joy Collection, featuring traditional artwork from remote communities. The partnership aims to support these artists and raise...
Read on Hypebeast »April 8, 2022
Bridging communities to reimagine cultural preservation
The startup Roots Studio, founded by MIT alumna Rebecca Hui, has created a platform that helps indigenous communities license their art to major fashion brands around the world.
Read on MIT News | Massachusetts Institute of Technology »September 30, 2021
Fashion carves out space for Indigenous artists
Companies and organisations including Roots Studio and Nest are working to build a bridge between Indigenous artists and fashion brands in a way that’s mutually beneficial, and not exploitative.
Read on Vogue Business »June 2, 2021
The Cartier Women’s Initiative Awards $100,000 To 8 Women Entrepreneurs
The French luxury brand presented a total of $1,280,000 to the eight winners and 16 finalists to help fund their new business ventures
Read on Forbes »Work at Roots Studio
Posted December 4, 2023
Marketing and Communications, remote, part-time
San Francisco, CA, USA/Brooklyn, NY, USA
View Listing »Posted December 4, 2023
Head of Operations, New York City, hybrid
San Francisco, CA, USA/Brooklyn, NY, USA
View Listing »Posted December 4, 2023
Production Manager, New York City, hybrid, part-time
San Francisco, CA, USA/Brooklyn, NY, USA
View Listing »Posted October 1, 2023
Roots Studio Marketing and Communications Lead
Remote/New York, NY, USA
View Listing »More Ventures in New Frontiers
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