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Wasoko (formerly Sokowatch)

Revolutionizing access to essential goods and services in Africa by connecting small shops to the digital economy

Photo of Daniel Yu

Daniel Yu

Global CEO at Wasoko (formerly Sokowatch)

More about Daniel »
Employees 501+
Headquarters Nairobi, Nairobi County, Kenya
Sokowatch revolutionizes access to essential goods and services in Africa by connecting small shops to the digital economy. The company enables informal retailers to order products at any time via SMS or mobile app, and receive free same-day delivery to their store from localized warehouses managed by Sokowatch. The process makes it easier for shopkeepers to source essential goods, whilst helping manufacturers ensure their products are consistently available to consumers in remote areas. The company also offers data and business insights, as well as credit and other financial services typically not available to these informal retailers, putting the power of e-commerce into their hands.

Notable Achievements

  • The average delivery driver was making $2 to $3 per day before Sokowatch. Now the base wages are $10/day which is much more livable.
  • Sokowatch has over 15,000 users that include mom and pop shops and informal sector merchants.
  • Secured over $20M in funding to date including investors from Quona Capital, 4Dx, and TO Ventures.

Currently Operating in Six Regions

Press Mentions

July 7, 2021

Meet the World Economic Forum's Technology Pioneers of 2021

Read on World Economic Forum »

May 30, 2023

Wasoko: The Future of B2B E-Commerce in Africa

Read on Tech In Africa »

May 16, 2023

Kenyan start-up Wasoko to pump Sh137 million into Zambia entry

Read on Business Daily »

May 11, 2023

Retail startup Wasoko to invest over $1m in Zambia expansion

Read on African Business »

October 26, 2022

Driving growth across African e-commerce – Daniel Yu, founder and CEO, Wasoko - African Business

Read on African Business »

September 14, 2022

Wasoko partners with the government of Zanzibar to establish an innovation hub

Read on Africa Business Communities »

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