Logo for Wasoko (formerly Sokowatch)

Meet an Unreasonable Venture

Wasoko (formerly Sokowatch)

Revolutionizing access to essential goods and services in Africa by connecting small shops to the digital economy

Photo of Daniel Yu

Daniel Yu

Global CEO at Wasoko (formerly Sokowatch)

More about Daniel »
Employees 501+
Headquarters Nairobi, Nairobi County, Kenya
Sokowatch revolutionizes access to essential goods and services in Africa by connecting small shops to the digital economy. The company enables informal retailers to order products at any time via SMS or mobile app, and receive free same-day delivery to their store from localized warehouses managed by Sokowatch. The process makes it easier for shopkeepers to source essential goods, whilst helping manufacturers ensure their products are consistently available to consumers in remote areas. The company also offers data and business insights, as well as credit and other financial services typically not available to these informal retailers, putting the power of e-commerce into their hands.

Notable Achievements

  • The average delivery driver was making $2 to $3 per day before Sokowatch. Now the base wages are $10/day which is much more livable.
  • Sokowatch has over 15,000 users that include mom and pop shops and informal sector merchants.
  • Secured over $20M in funding to date including investors from Quona Capital, 4Dx, and TO Ventures.

Currently Operating in Six Regions

Press Mentions

July 7, 2021

Meet the World Economic Forum's Technology Pioneers of 2021

Read on World Economic Forum »

May 3, 2021

Employee stock ownership has arrived on Africa’s startup scene

Read on Quartz »

March 10, 2021

The 10 most innovative European, Middle Eastern, and African companies of 2021

Read on Fast Company »

October 22, 2020

Meet the Global Movement to Ensure Future Generations Thrive in the New Economy

Read on Causeartist »

More Ventures in New Frontiers

Get the Unreasonable Newsletter

Get twice-monthly updates on Wasoko (formerly Sokowatch) and over 339 other ventures working to solve the world's toughest problems.

Read our Privacy Policy.