Logo for Wasoko (formerly Sokowatch)

Meet an Unreasonable Venture

Wasoko (formerly Sokowatch)

Revolutionizing access to essential goods and services in Africa by connecting small shops to the digital economy

Photo of Daniel Yu

Daniel Yu

Global CEO at Wasoko (formerly Sokowatch)

More about Daniel »
Employees 501+
Headquarters Nairobi, Nairobi County, Kenya
Sokowatch revolutionizes access to essential goods and services in Africa by connecting small shops to the digital economy. The company enables informal retailers to order products at any time via SMS or mobile app, and receive free same-day delivery to their store from localized warehouses managed by Sokowatch. The process makes it easier for shopkeepers to source essential goods, whilst helping manufacturers ensure their products are consistently available to consumers in remote areas. The company also offers data and business insights, as well as credit and other financial services typically not available to these informal retailers, putting the power of e-commerce into their hands.

Notable Achievements

  • The average delivery driver was making $2 to $3 per day before Sokowatch. Now the base wages are $10/day which is much more livable.
  • Sokowatch has over 15,000 users that include mom and pop shops and informal sector merchants.
  • Secured over $20M in funding to date including investors from Quona Capital, 4Dx, and TO Ventures.

Currently Operating in Seven Regions

Press Mentions

July 7, 2021

Meet the World Economic Forum's Technology Pioneers of 2021

Read on World Economic Forum »

January 8, 2024

Exclusive: Wasoko and MaxAB to cut overlapping workforce as merger talks advance

Read on TechCabal »

December 27, 2023

MaxAB and Wasoko Join Forces to Create Africa's Largest B2B E-commerce Giant

Read more »

December 23, 2023

Wasoko and MaxAB say merger will create a category king

Read on TechCabal »

May 30, 2023

Wasoko: The Future of B2B E-Commerce in Africa

Read on Tech In Africa »

May 16, 2023

Kenyan start-up Wasoko to pump Sh137 million into Zambia entry

Read on Business Daily »

More Ventures in New Frontiers

Get the Unreasonable Newsletter

Get monthly updates on Wasoko (formerly Sokowatch) and over 381 other ventures working to solve the world's toughest problems.

Read our Privacy Policy.