Meet an Unreasonable Venture

Oobli

Producing the world's first and only plant-based protein sweetener.

Ali Wing

CEO at Oobli

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oobli.com?srsltid=AfmBOork8MDPCAyg5zpOvcJJU8Y8u4i5Ug330DvdAC9fz2OHLLq-O80v

Employees 21–50

Headquarters Davis, California, United States

Oobli is a sweet protein technology platform company focused on reducing sugar in food & beverages without impacting the taste. Sweet proteins have no glycemic impact or effect on the gut microbiome. Produced via fermentation, Oobli sweet proteins are cost-effective as a sweetener system solution & are climate friendly, saving large amounts of land, water, & carbon compared to farmed sugarcane.

Food & Water

Notable Achievements

Recognized among Fast Company’s 2025 “World Changing Ideas”.
Announced partnership with Ingredion as demand for sweet proteins accelerates.
Growing B2B traction (>12 3+ yr supply agreements), including global CPGs (e.g., Bimbo).

Currently Operating in Two Regions

Press Mentions

July 8, 2026

Best natural sweetener for RTD coffee reformulation | Oobli

Oobli, a pioneer in natural sweeteners, successfully reformulated ready-to-drink coffee products, enhancing flavor while prioritizing health. This positive development highlights Oobli's commitment...

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April 15, 2026

Oobli Sweet Proteins Announces Andean Regional Manufacturing Partnership with Magdalena's New Biochem Unit

Oobli has established a promising manufacturing partnership with Magdalena's new biochem unit in the Andean region. This collaboration aims to enhance the production of Oobli's sweet proteins,...

March 19, 2026

SIG and Oobli team up to drive protein-sweetened drinks in aseptic packaging formats | Packaging Scotland

Oobli collaborates with SIG to promote protein-sweetened beverages using innovative aseptic packaging. This partnership enhances Oobli's mission to provide healthier options in the beverage...

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