Making and distributing sustainable-sourced bulk meals to offices and homes.

Steven Novick is the Founder of Farmstand and he believes in plant-powered food. In 2006, he was diagnosed with cancer. He believes changing to a plant-based diet helped him beat cancer which is why he started Farmstand in London in 2016.

Farmstand is a plant-powered cloud catering marketplace. They make & deliver affordably-priced bulk meals to offices & homes. Breakfast from £2 and lunch and dinner from £5. The New York Times described Farmstand as “wellness for all.” Their marketplace offering is also flexitarian: 80% vegan, 5% sustainable fish and 15% ethical meat. And they have over 25,000 meal combinations which change with the seasons. An international menu without the carbon footprint.

They are disrupting the $200BN office & home catering market which serves 35BN meals/year that will be doubling by 2032.

Most meals being delivered to offices & homes are not healthy, frozen, expensive and not good for the planet.

Farmstand believes there is a better way to build a scalable food business. Their mission is to feed the world plants. Their goal is for every person to eat One plant-based Meal a Day. They call it OMD. Their plan is to make and deliver bulk meals to 1 million offices and 1 million homes per week in 10 cities in 10 years.

They were named a Top-2 Most Sustainable Food Business two years in row by the Food Made Good Awards and were a finalist for Venture Funded Business of the Year by
Farmstand lives by a zero-waste philosophy which includes only using reusable or compostable packaging and is on track to be carbon-negative by next year. 
Their Board of Directors has always been 50% gender-balanced.
They also pay their entire team the London Living Wage and everyone is also an owner of the business.

Come join their mission to feed the world plants.


Greater London, England, United Kingdom


Steven Novick

Steven Novick (CEO & Founder at Farmstand) has been an Unreasonable Fellow since October 2020 and most recently participated in Unreasonable Impact UK & Europe 2020.

Unreasonable Impact UK & Europe 2020

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