Meet an Unreasonable Venture
Oobli
Producing the world's first and only plant-based protein sweetener.
Employees
21–50
Headquarters
Davis, California, United States
Oobli is a sweet protein technology platform company focused on reducing sugar in food and beverages without impacting the taste. Sweet proteins have no glycemic impact or effect on the gut microbiome. Produced via fermentation, Oobli sweet proteins are cost-effective as a sweetener system solution and are climate friendly, saving large amounts of land, water, and carbon compared to farmed sugarcane.
Notable Achievements
- Recognized among Fast Company’s 2025 “World Changing Ideas”.
- Announced partnership with Ingredion as demand for sweet proteins accelerates.
- Growing B2B traction (>12 3+ yr supply agreements), including global CPGs (e.g., Bimbo).
Currently Operating in One Region
Press Mentions
September 17, 2025
Reimagining sweetness for health and the planet - Fast Company
CEO Ali Wing reveals how Oobli is offering a healthier—and sustainable—way to sweeten with proteins without compromising taste
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