Providing Japan affordable, renewable, and local energy through rooftop solar

TRENDE is an online renewable energy retailer selling electricity to residential customers in Japan. TRENDE's mission is to accelerate the widespread adoption of renewable energy in Japan. TRENDE's current products include "Ashita Denki," an online service offering residential customers simple and affordable energy plans and "Hot Denki," a service incentivizing customers to become prosumers with an innovative third-party ownership model that enables homeowners to gain the benefits of having a solar system on their roof without the upfront costs of purchasing the system. TRENDE is also developing a peer-to-peer (P2P) electricity trading system in order to further facilitate the efficient use and adoption of renewable energy. The company's investors include Tokyo Electric Power, ITOCHU, Idemitsu and Dubai Electricity and Water Authority.


Tokyo, Japan


Jeffrey Char

Jeffrey Char (Founder & Chairman at TRENDE) has been an Unreasonable Fellow since November 2020 and most recently participated in Unreasonable Impact Asia Pacific 2020.

Unreasonable Impact Asia Pacific 2020

Connect with TRENDE

Follow TRENDE on social media below.

  • Featured VentureAltaeros Energies

  • Featured VentureEQtainment