Unreasonable Fellows

Jeffrey Char

Founder & Chairman at TRENDE

Jeffrey is an Unreasonable Fellow and Mentor. Jeffrey has participated in 2 programs, including Unreasonable Impact Asia Pacific 2022, and has advised over 26 Unreasonable companies.
Jeffrey Char is a serial entrepreneur and investor. He is Founder & Chairman of TRENDE, an online renewable energy retailer accelerating the widespread adoption of solar power in Japan, and Founder & CEO of SOGO Energy, a distributed utility serving rural communities in Asia. Prior to this, he was Director of Corporate Venture Capital and a member of the Innovation Task Force at Tokyo Electric Power Company. Jeff is also a professor teaching about entrepreneurship at business schools in Japan, Spain, and Cambodia. He founded, built and sold several ventures including Sozon, an online marketing company sold to ValueCommerce, Solis, a domain registrar sold to GMO Internet, SSK Technology, a PCB company sold to Suzuki Manufacturing, and Pario Software, a network security company sold to Lucent Technologies. Jeff was formerly an attorney in Silicon Valley and investment banker in Tokyo. He studied economics at Sophia University and law at the University of California, Berkeley and Harvard Law School.
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