Unreasonable Mentors

Andy Middleton

Chief Exploration Officer, The TYF Group

Andy is an Unreasonable Mentor. Andy has participated in 6 programs, including Unreasonable Impact UK & Europe 2022 (Nov - Dec), and has advised over 76 Unreasonable companies.
Andy is the founder and director of TYF, a leading sustainability, education and adventure impact business. TYF has helped around 250,000 people learn, refresh mind and body in the outdoors, boardrooms and online. TYF works with government, business, and young people to close the gap between knowing and doing in sustainability, helping clients fall in love with nature so deeply that it changes the way they live whilst building fearless confidence of their ability to make the difference that counts.
Andy is also a founding partner of The DO Lectures, a company that runs iconic events in Wales, California, Australia and online, sharing stories of people and businesses who are changing the world. He's a Non Exec Director and trustee of two environmental charities and advises Government Ministers on innovation strategy and sustainability. With North Star Transition he co-leads Wales Transition Lab, drawing leaders from food, farming, wellbeing and conservation together to optimise the impact they can make through shared goals
Unreasonable Impact: Food Solutions — a new podcast on food sustainability hosted by Christiana Musk. Discover the latest in agriculture technology, alternative proteins, and food waste reduction solutions that tackle hunger.
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