Unreasonable Fellows
Ben Jeffreys
CEO & Co-Founder at ATEC
Ben is an Unreasonable Fellow. Ben has participated in 2 programs, including Unreasonable GOALS 2023 (Brazil).
Ben is a multi-award winning entrepreneur working to decarbonise cooking across the world. Best known as CEO of ATEC - a market leader in IoT induction stoves that generate real-time, data-verified carbon credits. ATEC's technology stack brings the benefits of IoT and carbon markets directly into the hands of women and men in the developing world - removing smoke from households while providing additional income stream through carbon credit revenues.
Ben is a father of 3 kids, tennis and mountain biking enthusiast and is passionate about providing agency to families in the developing world to live better lives for generations to come.