Cha-Ly is the Founder and CEO of Urbanmetry Sdn Bhd, a data analytics company that cleans and analyses large amounts of city data, through its proprietary algorithms. Trained in city planning at Massachusetts Institute of Technology (MIT), Cambridge, USA, Cha-Ly hopes to help governments, city planners, corporations and urban dwellers by providing insights into the city with big data.

Since its founding, Urbanmetry has provided intelligence to various listed companies, banks and government agencies