Unreasonable Fellows
Jim Laird
Founder & Director at Enough
Jim is an Unreasonable Fellow. Jim was part of Unreasonable Impact UK & Europe 2024.
Jim has spent 30 years in the food industry, running frozen beef and chicken factories for Unilever in the 1990s, leading the Quorn brand internationally in the 2000s, and co-founding ENOUGH (formerly 3F BIO) in 2015.
Having stepped down as CEO, he remains a Director of ENOUGH, which aims to produce sustainable protein at scale through fermentation technology.
Jim now works as a Non-Executive Director and adviser to early-stage companies. He is currently supporting Biosers, whose disruptive rapid pathogen detection technology is initially focused on identifying Listeria in food, helping improve food safety and operational efficiency across the industry.
