John is an entrepreneurial CEO who is leading Gen Phoenix (formerly ELeather) into new markets. He embodies and creates a culture at the company that is focused on customers, operational excellence and innovation through teamworking. Having been CFO and COO before moving to CEO, he has an intimate understanding of all aspects of the business. He brings a global perspective to developing the business having previously had a successful career in large international corporates such as Applied Materials and Accenture.