Pauline Li

Managing Partner, Madonna Capital. Fractional CFO.

Pauline is an Unreasonable Mentor. Pauline has participated in 2 programs, including Unreasonable Impact UK & Europe 2023, and has advised over 26 Unreasonable companies.

Pauline Li is a London-based fractional CFO and Managing Partner of Madonna Capital, offering high-level strategic financial guidance to startups and growth-stage businesses. With over 19 years of experience spanning financial institutions, luxury consumer brands, energy, and media sectors, Pauline is a KPMG-qualified Chartered Accountant whose career covers senior finance and advisory roles across APAC, North America, and the UK. She is recognized for her unique expertise in fundraising, strategy, financial modeling, investor relations, and operational leadership, having led both emerging companies and large listed firms. Pauline’s focus is on empowering businesses with tailored financial solutions, effective scale-up strategies, and quality deal flow, especially those with fair female representation in executive teams.