Despite coming from Nottingham in England, loving Birkenstocks and being a session guitarist for some of the 80/90’s worst popstars, Rob has somehow managed to lead diverse gangs of talented strategies in Australia, Singapore, Hong Kong, China and the US developing strategies for everything from airport lounges to space stations for everyone from NIKE to Metallica at companies that include cynic, Google, and Wieden+Kennedy. Rob loves chaos, culture and creativity, co-runs the Wiegel/Campbell School of Strategic Arts and homeless lobby group Human_2.