Tamsin is the CEO and founder of Common Objective (CO) Tech, a consultancy and AI technology solution dedicated to advancing business action on the UN Sustainable Development Goals (SDGs). She specialises in harnessing technology and collaboration to drive industry-wide change, and in 2024 was awarded “Tech Entrepreneur for Europe” by Globant, the global leader in AI-driven digital transformation.

Tamsin’s work with Common Objective has included building a 65,000 strong Community of Practice for the fashion industry on which sustainable business practices are rewarded with more customers, partnering with the UN Global Compact and Digital Catapult, the UK authority on advanced digital technology to accelerate business action towards the UN SDGs, partnering with the International Trade Centre to launch the ITC Ethical Fashion Initiative, partnering with MADE51 (UNHCR) to connect refugee artisans with global brands, and working with the World Fair Trade Organisation (WFTO) to increase market access for fair trade suppliers.

Tamsin’s current focus is on Industry 5.0, an emerging paradigm for a 5th industrial revolution supported by the European Commission and the World Economic Forum, through which business and digital innovation work better for people and planet. Alongside several key partners, Common Objective is building a coalition of leaders who will help shape this movement.