Yingying Li is the founder of Yingfluence, Inc, a cross-cultural consultancy that is based in San Francisco and Beijing. She is also co-founder& director of Wintverse, building one of China’s first International Talent Community Service Centers. She has 15 years of experience in Cross-cultural Communication, Global Brand Strategy, and International Business Development in the U.S, Finland, India, Turkey, and Brazil. Currently also serves as the China Alliance Advocate of the European Technology Chamber (EUTECH). Yingying hosts the award-winning podcast show “How China Works”(audience from 100+ countries).