Meet an Unreasonable Venture

Goodr Co.

Providing an end-to-end profitable solution for businesses to reduce food waste and combat hunger

Jasmine Crowe

Founder & CEO at Goodr Co.

More about Jasmine »

Connect

goodr.co

Employees 6–20

Headquarters Atlanta, Georgia, United States

Goodr is a sustainable food surplus management platform that leverages blockchain technology to reduce food waste and combat hunger. They provide an end-to-end solution for businesses seeking to earn money from food waste. Goodr coordinates and facilitates the pickup and the donation or organic recycling of excess food from large enterprises and venues, distributing it accordingly to communities in need through non-profits.

Powered by blockchain technology, Goodr provides a secure ledger that tracks an organization’s surplus food from pickup to donation, delivering real-time social and environmental impact reporting analytics. Through Goodr’s SaaS platform, businesses are able to measure and manage their surplus food and organic waste, earn tax savings, and drastically reduce their carbon footprint.

Goodr’s business model aims to provide a triple-win situation: improve business’ bottom line through tax deductions, reduce greenhouse emissions from landfills, and use edible food waste to reduce hunger. Goodr strongly believes that hunger is not a scarcity issue, rather a logistical one, and seeks to revolutionize the food supply chain ecosystem for the 1 in 7 individuals who are food insecure.

Energy & Environment

Notable Achievements

Already diverted nearly five million pounds of food from landfill.
Clients include Atlanta’s Hartsfield Jackson Airport, SAP, the NBA, The Georgia World Congress Center, Netflix, Six Flags, and more.
Featured by the New York Times as a Good Tech award winner alongside Microsoft and others.

Currently Operating in One Region

Elevator Pitch Pitch Video

Subscribe for More Videos »

Press Mentions

March 27, 2025

Pop-up Market to tackle food insecurity in Spalding County

Goodr Co. is celebrating its fifth anniversary, highlighting its commitment to reducing food insecurity through innovative solutions. The company actively engages in community initiatives, such as...

Read on Griffin Daily News »

August 6, 2024

Mercedes-Benz Vans USA Partners with Goodr Founder Jasmine Crowe-Houston as First eSprinter Brand Ambassador

Mercedes-Benz Vans USA has partnered with Goodr founder Jasmine Crowe-Houston, making her the first brand ambassador for the new eSprinter electric van. This collaboration aims to promote...

Read on Joplin Globe »

May 31, 2024

Nurturing New Orleans’ Innovators - Biz New Orleans

The article highlights the efforts of organizations like Propeller and The Idea Village in New Orleans, focusing on nurturing and supporting local entrepreneurs and innovators. These groups provide...

Read on Biz New Orleans »

January 22, 2024

After 7 Years Of Business, These Are The Numbers That Make Atlanta-based Goodr Stand Out

Goodr, an Atlanta-based logistics startup, has a clear vision to tackle food insecurity. And it has posted some impressive numbers over the years to match that lofty vision.

Read on Hypepotamus »

December 24, 2023

Gunna To Giveaway $50,000 Worth Of Gift Cards For Christmas

Rapper Gunna plans to give away $50,000 worth of gift cards during his "Great Giveaway" event. The initiative aims to support struggling families affected by the COVID-19 pandemic, highlighting the...

Read on AllHipHop »

December 9, 2022

How I Built This with Guy Raz: E467: HIBT Lab! Goodr: Jasmine Crowe-Houston

Millions of Americans don’t have enough to eat — a startling fact considering 40% of the food produced in the U.S. gets thrown away. And a lot of that food… from restaurants, supermarkets, office...

Read on Wondery - Feel The Story »