Logo for Goodr Co.

Meet an Unreasonable Venture

Goodr Co.

Providing an end-to-end profitable solution for businesses to reduce food waste and combat hunger

Photo of Jasmine Crowe

Jasmine Crowe

Founder & CEO at Goodr Co.

More about Jasmine »
Employees 6–20
Headquarters Atlanta, Georgia, United States
Goodr is a sustainable food surplus management platform that leverages blockchain technology to reduce food waste and combat hunger. They provide an end-to-end solution for businesses seeking to earn money from food waste. Goodr coordinates and facilitates the pickup and the donation or organic recycling of excess food from large enterprises and venues, distributing it accordingly to communities in need through non-profits.

Powered by blockchain technology, Goodr provides a secure ledger that tracks an organization’s surplus food from pickup to donation, delivering real-time social and environmental impact reporting analytics. Through Goodr’s SaaS platform, businesses are able to measure and manage their surplus food and organic waste, earn tax savings, and drastically reduce their carbon footprint.

Goodr’s business model aims to provide a triple-win situation: improve business’ bottom line through tax deductions, reduce greenhouse emissions from landfills, and use edible food waste to reduce hunger. Goodr strongly believes that hunger is not a scarcity issue, rather a logistical one, and seeks to revolutionize the food supply chain ecosystem for the 1 in 7 individuals who are food insecure.

Notable Achievements

  • Already diverted nearly five million pounds of food from landfill.
  • Clients include Atlanta’s Hartsfield Jackson Airport, SAP, the NBA, The Georgia World Congress Center, Netflix, Six Flags, and more.
  • Featured by the New York Times as a Good Tech award winner alongside Microsoft and others.

Currently Operating in One Region

Press Mentions

October 24, 2021

Jasmine Crowe’s Free Grocery Store in Atlanta Aids in the Fight to End Hunger

Read on The Root »

November 19, 2022

Hawks and UPS Team Up With Goodr to Provide Free 'Thanksgiving Day' Groceries to More Than 400 Families in Fulton County

Read on Hawks »

November 19, 2022

The 10 people transforming supply chain - including leaders from Best Buy, Goodr, and Altana

Read on Business Insider Africa »

April 21, 2022

Unreasonable exceeds tough diversity goal, annual report reveals — Just Entrepreneurs

Read on Just Entrepreneurs »

February 23, 2022

Meet The AFROTECH™ Future 50 - AfroTech

Read on AfroTech »

August 2, 2021

Episode 116: A Hunger to Solve Food Waste

Read on Waste360 »

More Ventures in Energy & Environment

Get the Unreasonable Newsletter

Get twice-monthly updates on Goodr Co. and over 350 other ventures working to solve the world's toughest problems.

Read our Privacy Policy.

Unreasonable Impact: Food Solutions — a new podcast on food sustainability hosted by Christiana Musk. Discover the latest in agriculture technology, alternative proteins, and food waste reduction solutions that tackle hunger.
Listen now »