Unreasonable Fellows

Jeffrey Char

Founder & Chairman at TRENDE

Jeffrey is an Unreasonable Fellow and Mentor. Jeffrey has participated in 3 programs, including Unreasonable Impact Asia Pacific 2023, and has advised over 39 Unreasonable companies.
Jeffrey Char is a serial entrepreneur and investor. He is Chairman of TRENDE, a distributed solar power company in Japan, and CEO of SOGO Energy, a distributed utility serving rural communities with affordable valued-added services powered by clean energy. Prior to this, he was Director of Corporate Venture Capital at Tokyo Electric Power Company. He is also a professor teaching about entrepreneurship at business schools in Japan, Spain, and Cambodia. Jeff founded and sold several companies including an online marketing company, a domain registrar, a printed circuit board manufacturer, and a network security venture. He was formerly an attorney in Silicon Valley and investment banker in Tokyo. He studied economics at Sophia University and law at the University of California, Berkeley and Harvard Law School.