Unreasonable Fellows

Jeffrey Char

Founder & CEO at SOGO Energy and Founder & Chairman at TRENDE

Jeffrey is an Unreasonable Fellow and Mentor. Jeffrey has participated in 4 programs, including Unreasonable GOALS 2023 (Costa Rica), and has advised over 53 Unreasonable companies.
Jeffrey Char is a serial entrepreneur and investor. He is CEO of SOGO Energy, a distributed utility serving rural communities with affordable valued-added services powered by clean energy. Prior to this, he was Founder and Chairman of TRENDE and Director of Corporate Venture Capital at Tokyo Electric Power Company. He is also a professor teaching about entrepreneurship at business schools in Japan, Spain, Cambodia and Thailand. Jeff founded and sold several companies including an online marketing company, a domain registrar, a printed circuit board manufacturer, and a network security venture. He was formerly an attorney in Silicon Valley and investment banker in Tokyo. He studied economics at Sophia University and law at the University of California, Berkeley and Harvard Law School.