I'm a third time founder, originally a designer but nowadays mainly designing companies.

I'm obsessed with system level thinking, leading to problem solving, leading to great user experiences.

In food tech that means improving the food system while serving people (or helping others to serve) more sustainable, good tasting foods.

As a person, I'm an incurable optimist and I always see just opportunites - a characteristic that can be both a blessing and a challenge, as it drives me to embrace new ideas fearlessly. This mindset fuels my creativity, resilience, and determination to turn even the most daunting obstacles into stepping stones for success.